Pattern Shift
Hi! My name is Saskia de Feijter and welcome to the Pattern Shift podcast. In this podcast, I support overwhelmed small business owners in the fiber and needlecraft industry, helping them set up and organize their businesses for growth and personal well-being. Together, we can be a force for good and a counterbalance to fast fashion, helping makers craft garments and accessories slowly and more sustainably. You can be part of that change and make a profit in the process.
Podcasting since 2020 • 98 episodes
Pattern Shift
Latest Episodes
#96 - Big Life Changes, Small Business Shifts
SUMMARYWhen big life changes come along—like, say, getting a new puppy—our business rhythm often needs to shift too. In this warm and reflective episode, I talk about how I’m preparing for a new season that will require more flexibilit...
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Season 5
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Episode 96
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19:06
#95 - Road Trip Diaries: Weaving Linen, Slow Marketing & Crafting a Brand
In this episode, recorded on the go, I take you through a fiber-filled weekend, exploring the world of weaving with linen, learning about its rich history, and navigating the craft of slow marketing at a creative fair. From her experience in a ...
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Season 5
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Episode 95
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1:12:10
#94 - Navigate Around the Creeps - Why Your Business Needs an Email List More Than Ever
SUMMARYSocial media keeps shifting, but email? It’s still one of the most reliable ways to connect with your audience—without fighting algorithms or creepy tech billionaires. In this episode, I talk about how I’m simplifying my own ema...
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Season 5
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Episode 94
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40:47
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#93 - How to Use the Business Model Canvas to Grow Your Creative Business
The Business Model Canvas is a creative, visual tool that helps makers and indie business owners gain clarity and structure in their business. In this episode, I explore how yarn dyers, pattern designers, and shop owners can use it to gr...
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Season 5
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Episode 93
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20:59
#92 - Scaling up Without losing your Creative Spark - ‘Handwerkbeurs Edition'
Textile crafting is not just a creative outlet; it’s a growing industry filled with passionate entrepreneurs navigating sustainability and market challenges. From unique yarn offerings to balancing day jobs, these makers share their stories of ...
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Season 5
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Episode 92
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43:51
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