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Pattern Shift
Hi! My name is Saskia de Feijter and welcome to the Pattern Shift podcast. In this podcast, I support overwhelmed small business owners in the fiber and needlecraft industry, helping them set up and organize their businesses for growth and personal well-being. Together, we can be a force for good and a counterbalance to fast fashion, helping makers craft garments and accessories slowly and more sustainably. You can be part of that change and make a profit in the process.
Podcasting since 2020 • 112 episodes
Pattern Shift
Latest Episodes
#110 - Your Audience Didn’t Ignore You; They Just Didn’t Hear You Yet
We share a clear, kinder way to do marketing: repeat your message with integrity so the right people can finally hear it. From the mere exposure effect to mini campaigns across platforms, we turn silence into timing and boredom into a positive ...
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Season 7
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Episode 110
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33:08
#109 - Using Intentions as your Creative Compass for 2026
In this cozy year-end episode, I guide you through a gentle intention-setting practice inspired by wishes shared inside the Business Circle. This isn’t about goals or productivity — it’s about creating an inner compass for 2026 that feels suppo...
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Season 6
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Episode 109
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27:18
#108 - Branding Isn’t A Logo; It’s How People Decide To Choose You
Am I my brand? And does branding even matter when I’m a tiny, one-person creative business?In this episode, I untangle the belief that branding is mostly fonts, logos, and pretty photos, and I lean on Brand the Change to explore...
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Season 6
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Episode 108
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41:38
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#107 - Planning Doesn’t Kill Creativity — It Protects It
- How I separate ideas from tasks, plan by energy, and keep marketing simple - Planning doesn’t have to kill creativity. In this episode, I share how I plan with a neurodivergent, creative brain—lightly. Using examples from some of ...
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Season 6
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Episode 107
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38:38
#106 - Why Smart, Creative People Avoid Coaching — and Why They Shouldn’t
I’ve noticed that many smart, creative people avoid coaching because they think it’s only for people who are lost, unsure or corporate CEO's. In this episode of Pattern Shift, I challenge that idea. I share my own stories as both a coa...
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Season 6
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Episode 106
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34:27
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